The challenge of this real estate property DoubleTree by Hilton Goa Panaji is that the nearest beach is 10 minutes away. How do we solve the lack of sea entertainment value?
The solution is to find a differentiating value that can give the brand a first-preference value. There are three tools I needed to deploy to solve the riverfront hotel photography challenge:
1. The Strategic Viewpoint
: As I pondered the challenge, I noticed voices hailing the river taxi as if in a vintage Mississippi River movie. Why not examine ways to bind the river to the property in an emotional branding in hospitality?
With the river now providing a poetic presence in the visual, it becomes the overall drama-maker that gives the image a quick recall and first-preference value.
2. Ambient Outer Light: To emphasize the river’s proximity to the property, I waited until the evening light was slightly above the sunset line and bounced off the scenic river photography toward my lens in alignment with the building, as in the illustration. Now, nature has drawn strategically closer to the property.
3. Inner Light🕯: The viewpoint is not just a building shot but an emotive view that emphasized the river’s closeness to the building without overwhelmingly choking it.
Hence, the drone was raised by an elevated 30-degree angle so that the inner warm lights of the building harmonized with the color temperature of the warm sunlit areas. This created a misty sfumato haze that added depth, especially on the mountain layers and trees.
The primary aim is to focus on what matters – “creating visuals that sell”- In this case, using a ‘differentiator’ with a ‘distinctive’ aesthetic so that it becomes an impactful marketing asset.
Once the ‘differentiator’ is established, every part of the property is assessed to raise the brand equity to be aligned to the aesthetic level of the first differentiating visual.
