The Challenge
For every brand, there is a perception of value (ideas, memories, feelings, etc).
When this perception is absent, the business suffers.
The Solution
To build the perception of value, we create STORYWORLDS with our unique visualstorysculpting process that builds trust and empathy, thereby making the brand the first choice.
Let’s understand from a hotel photography point of view, the process of creating STORYWORLDS:
a) In the beginning, we deep-observe the property
b) We listen to the challenges faced by the property
c) We understand the competition
Compounding the thought process of a), b) & c), we build visual narratives that in totality become STORYWORLDS of a brand.
Following this, we build three types of brand associations:
- Brand Awareness is a visual representation of the key features
- Brand Equity elevate the differentiated value of the brand
- Brand Heuristics are visuals that are built with clarity to give top of mind recall of ‘feelings’ that touches a consumer in a memorable way.
The end goal is to create an ‘expanded-perspective’ of the brand so that it is top of mind recall during a buying decision.
Check out the impact of the Before-Afters where we use our VisualStorySculpting process to create STORYWORLDS for luxury properties.
Book a Consultation Today – Let’s Create Your STORYWORLDS Together!
We work with brands to create stunning visuals that tell their story.
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